Founder and Pro Surfer Leila Hurst is inspiring the next generation of girls to be their best selves and shine!


our story is her story.

Born and raised in Kauai, Leila Hurst is a Hawaii native who grew up surfing some of the world’s most challenging waves under the watchful eyes of some of the world’s best surfers. In 2011, she won the World Junior Title and soon after chose a different path as a free surfer set on travel and exploration.

While her journeys were far and wide, her love of friends and family was held close, and in 2018 she gathered a group of local girls back home in Kauai to celebrate the community that raised her, alongside her sister’s Madeline and Sophia, who is physically disabled.  A tiny spark was lit.

In 2019, she launched her non-profit foundation, SHINE WITH HER, to share her love of surfing and empower young girls to be their best selves.